A poll commissioned by UK campaign group Republic has this week blown apart the hype around the royal wedding, showing that almost 80% of British people simply don't care about the event.
The ICM poll showed that 79% were either "largely indifferent" or "couldn't care less" about the wedding, in contrast with the hype being generated by certain sections of the media and by the palace press office.
According to Republic spokesman Graham Smith, there is widespread disinterest in the event that is simply not being reflected by the blanket coverage by the public broadcaster.
"There is widespread apathy about the wedding, we're seeing that right across the country," said Mr Smith.
"Of course there are some people who are excited, there are many who are utterly opposed to the monarchy, and there are many who simply don't care," he said.
"The British public are simply not excited about the royals anymore. This marks a significant shift from 30 years ago. These days people will make up their own minds about these sorts of events and are much more likely to take an interest in sport, celebrity and popular entertainment."
The poll also revealed that 1 in 3 people believe the BBC's coverage is biased in favour of the royals. Graham Smith said this should serve to remind the BBC that they can't serve is the same institutionally biased coverage as public relations for the institution of royalty.
"This poll is a wake-up call to the BBC, government and the palace, all of whom have been busy trying to whip up enthusiasm for the wedding over recent months," said Mr Smith.
"This poll also further highlights our case against the BBC, who believe are institutionally biased in favour of the monarchy. We will continue to press for change in their reporting of the monarchy."