Politics

Ellis: Newspoll antics escalate in Dobell and Robertson

By | | comments |

Bob Ellis has 9 serious questions and an answer about the results from the tiny combined Newspoll of Dobell and Robertson.

Newspoll boss Martin O' Shannessy has some questions to answer, says Bob Ellis.

THERE ARE NINE QUESTIONS that arise from the Newspoll in Robertson and Dobell.

Why was the sample a mere 505 and not 800 — the statistical minimum?

What was the average age of the respondents?

Why was it of two seats, not one?

Why did it not show the vote for Craig Thomson — the most contentious candidate?

Why did it not show the vote for Nathan Bracken, the ‘celebrity’ candidate?

Why were no mobiles rung?

Why were the respondents not asked what their preferences were?

Why were outdated preferences, from 2010, used instead?

Why, if the margin of error is 4.4, print the poll at all?

Why it came out now, obviously, was the news about Peter Slipper standing, and looking confident and competitive. Col Allan wanted to obliterate Craig Thomson, a similar figure, without even mentioning him.

The poll suggests that Craig and Nathan got only 4 per cent between them. What rubbish that is. It allots, also, Craig’s preferences to the Liberals.

Newspoll owner Rupert Murdoch: using every tool at his disposal to swing the election his way. (Caricature by John Graham / johngraham.alphalink.com.au)

It also, amazingly, shows Abbott as preferred prime minister on the front page, but not in the details: on page 6, under Better PM, are the categories Satisfied, Dissatisfied and Uncommitted, with no names attached. Once again, a Newspoll has been cobbled together at the last minute and shows panicky typos.

It gives no indication of why Abbott’s approval has gone up 15 percent in a week. The debate? Hardly. It would have been nice if they had asked some of these good people why they had suddenly gone mad.

It sounds as if the polling was done in the daytime, on landlines, among seventy to ninety year olds. I ask, again, and Rudd should ask ‒ and Albo ‒ how old the respondents were.

If they do not answer, we can assume their actions were criminal — the equivalent, as cheating, of drugs in sport.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia License

 
Recent articles by Bob Ellis
On turning forty

On Friday 20 May 2016, the Sydney Writers' Festival is holding a special tribute to ...  
Desperate times for Australian literary legend Bob Ellis

As Bob Ellis continues his battle with cancer, his daily diary, Table Talk, cont ...  
The old Fairfax #Ipsos poll trick

Despite all the scandal, division, discontent and negative publicity, a Fairfax- ...  
Join the conversation
comments powered by Disqus

Support Fearless Journalism

If you got something from this article, please consider making a one-off donation to support fearless journalism.

Single Donation

$

Support IAIndependent Australia

Subscribe to IA and investigate Australia today.

Close Subscribe Donate