Australia’s alternative media: Part Two
[Read Part One: Why alternative media are conquering the world]
THERE ARE AT LEAST nine online publications worth reading regularly. For those, that is, serious about tracking events in Australia, following developments abroad and understanding Australia’s place in the world.
For readers keen also to participate in debates, all nine welcome discussion. Three accept submissions from the informed public.
Before naming the winners, however, a few observations about the new milieu.
A. Plethora of sources
The top 500 websites in Australia in terms of web traffic include about 100 news outlets. So Aussies are already great consumers of online journalism. The USA, in contrast, has only about 60 in its top 500 internet sites. (Rankings are taken from Alexa Internet's global web traffic data — a very useful tool for online enthusiasts.)
No wonder, then, that Fairfax's and Murdoch’s print regimes are under great pressure.
B. Australians are accessing overseas media extensively
C. The mainstream media are not going away
The top news sites by online readers are still dominated by the established media.
The five highest media sites ranked by traffic are news.com.au (Murdoch), www.smh.com.au (Fairfax), ninemsn.com.au (Nine Network), www.abc.net.au (ABC) which includes online forum The Drum and www.theage.com.au (Fairfax).
They have others as well.
Readership levels of the alternatives are catching up, but have a way to go.
D. Specialist areas are well served
About a third of the most popular news sites focus on one special interest — sport, lifestyle, entertainment, food, IT, business, women and men.
This adds greatly to the pressure on print news sales.
E. Rapid transformation
The landscape changes continually.
The latter two – crazy brave, perhaps – have print editions as well.
Of these, only the first two and the last have managed to get into Australia’s top 10,000 sites, so challenges lie ahead.
F. Winners and losers
Readerships have fluctuated dramatically in the past year. The Hoopla took the plunge and asked for payment. This led to a sudden fall from the top 2500 Australian sites in April to ranking around 4500 today.
Winners include Crikey, which despite a paywall has risen steadily in the rankings from around 900 a year ago to 350 today.
Independent Australia has steadily increased its reach since its inception four years ago last month and is now in the top 1300 in Australia, and the top 100,000 sites globally – joining only Crikey, The Guardian and The New Daily in that echelon among alternative outlets.
New Matilda almost folded in May having failed to find readers and financial security. Since former editor of Tracker Chris Graham took over, readership has increased, moving from ranking around 6000 to near 2500 in recent weeks.
G. The top independent journals
So what are the must-read free sites for accurate reporting and for analysis not paid for by big tobacco, the big polluters and the big tax dodgers?
In order of readership, highest first, here is a subjective top nine:
1. The Guardian Australia features excellent reportage inside and outside Australia. Obviously benefitting from Wotif’s Graeme Wood’s backing, it has signed on strong writers and snaffled the grimly hilarious First Dog on the Moon (Andrew Marlton) from Crikey.
Breaking the dramatic story last November – along with the ABC – of the 2009 Indonesian spying scandal greatly boosted its emerging profile.
2. The Conversation seeks to source academics who are specialists in topics of popular interest.
Managing editor Misha Ketchell told IA:
'If there’s a debate about asylum seeker policy we publish a human rights law expert or someone who has researched people movement or law of the sea. If there’s a story about drugs in sport we get a biochemist to explain the compounds at the centre of the story. We’re trying to help explain the world, using people who know what they’re talking about.'
3. Independent Australia is a news magazine that engages in serious investigations, has covered multiple issues barely acknowledged by others and has reported fairly matters seriously distorted elsewhere. These include the state of Australia’s economy, the Peter Slipper and James Ashby matters, Jacksonville and the Craig Thomson saga, and the shadowy world of rightwing astroturfers — amongst many other topics.
Founder and managing editor David Donovan describes IA’s charter:
'... ethical, verifiable, fiercely honest reporting and speaking truth to power.
'We don't try to concoct a false balance when the facts are clear — we go to the heart of the matter.'
He says the results of this approach have been obvious.
'Our rise in readership is due, I believe, to us being a chink of light shining through a murky cloud of Murdoch misinformation. We get it right far, far more often than not — and that's why people trust us.
'That, along with presenting the news with a daring and flair not much seen elsewhere.'
Understandably, along with regular news and analysis it focuses on national finance, personal finance and wellbeing.
Editor Thomas Hunter:
'We aim to help readers become better consumers of everything, from the information they encounter in the media to decisions about finances. We strive to make our news "usable".'
5. On Line Opinion is an established leader in citizen journalism, with about 25 writers per week, few of them professionals.
Chief editor and publisher Graham Young:
'We publish material across the board, rather than from just one side of the debate, and we see ourselves as being a forum as well as an eZine. That means we give writers a go who might not get published elsewhere because they aren’t polished enough, even though they have something to say.'
6. New Matilda claims to publish
'...compelling commentary on current events as well as breaking news and investigative journalism. We bring you fresh ideas and new information. We don't duplicate the stories and perspectives available in other outlets.'
It achieves this charter and looks great but, as mentioned earlier, often struggles to build an audience. Recently, however, it has been instrumental in uncovering several important stories, including the Frances Abbott scholarship affair.
'... a quality weekly newspaper, dedicated to narrative journalism. It offers the biggest names and best writing in news, culture, and analysis, with a particular focus on Australia.'
Names include Mike Seccombe, Guy Rundle, Richard Ackland, David Marr, Hamish McDonald, Paola Totaro, Robert Manne and cartoonist Geoff Pryor. Pretty big, but mostly blokes.
Main topics – on which amateur contributions are accepted – include politics, refugees, the media and climate change.
9. Jesuit-funded Eureka Street has many committed Catholic contributors — but not all. Its analysis of current social and political events is invariably sharp, well-researched and current.
Editor Michael Mullins told IA it serves Australians interested in religion, ethics and issues affecting the marginalised, especially asylum seekers.
'We like to think we help them to make up their minds, and present analysis that shows there are ways of looking at issues different from what is dominant in the mainstream media.'
There are, of course, many others, as the discussion following is welcome to consider.
Plus there are countless excellent and influential bloggers these days such as The Kouk, Wixxyleaks, Peter Martin, John Menadue, David Horton, John Quiggin and Andrew Elder. Some of these writers have been identified by IA as exceptional and are frequently republished on IA.
Will increasing access to all these reliable sources force Murdoch and Fairfax to change their news model?
Will these alternatives continue to flourish? Or will some flounder?
These things we shall observe objectively and report truthfully.
The rise of Independent Australia since inception. (Source: Google Analytics)
Disclosure: The author worked for several years with ABC Radio. He has recently made paid contributions to Crikey, The Global Mail, Eureka Street, New Matilda and Independent Australia; and unpaid contributions to The Drum, On Line Opinion and The AIM Network. You can follow Alan Austin on Twitter @AlanTheAmazing.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia License